Green consumption new fashion: Master Kong's low-carbon products debut at Shanghai Carbon Expo

　　2025-06-17 Source: Xinhua News Agency

　　Recently, the 3rd Shanghai International Carbon Neutrality Technology, Product and Achievement Expo (hereinafter referred to as "Shanghai Carbon Expo") was held at the Shanghai New International Expo Center. More than 300 companies from 15 countries and regions showcased their products, attracting over 30,000 visitors. As a leading enterprise in the food and beverage industry, Master Kong was invited to participate in the green consumption exhibition area, newly established at the Shanghai Carbon Expo, showcasing its low-carbon products such as "Instant Noodle Shop" and "Tea Master" along with environmental solutions, leading a new trend in green consumption. Visiting Master Kong's booth to enjoy noodles and tea became one of the must-visit spots at the Shanghai Carbon Expo.

　　In recent years, Master Kong has comprehensively upgraded its corporate practices in the areas of Environment, Social, and Governance (ESG). From source planting to intelligent production, from logistics operations to end-consumer recycling, Master Kong uses an innovative and integrated production approach, collaborating with stakeholders to deeply empower the entire industrial chain, promote green growth, and open up new paths for sustainable industry development. Master Kong launched the "Everything Has a Source" project, which traces back to the upstream, starting from the source. It has successively established "environmentally friendly vegetable bases" in Kangba Nuoer area of Kangbao County, Hebei Province; Shenmu, Shaanxi; and Kashi, Xinjiang, creating an "enterprise + base + farmer" industrial chain model. For many years, it has collaborated with universities to conduct research on the "proactive crop protection system," adhering to innovative production methods to explore solutions for achieving green growth.

　　Master Kong's instant noodles launched "Instant Noodle Shop," achieving a 90% reduction in plastic packaging. The "paper instead of plastic" initiative upgraded the plastic round bowls to paper square bowls, improving bowl firmness and heat insulation. The "bamboo instead of plastic" initiative replaced plastic forks with splicable bamboo forks, reducing plastic use by about 8-10 grams per serving. This means that for every 100 million servings of Instant Noodle Shop sold, plastic reduction can reach 800-1000 tons.

　　Master Kong beverages continue to promote the trend of healthy sugar-free products. In 2024, it launched an environmentally friendly new product, China's first carbon-neutral high-end tea beverage, "Tea Master." At the same time, AI smart refrigerators are being promoted across sales channels. Compared to traditional refrigerators, smart refrigerators can reduce energy consumption and energy-related carbon emissions by over 40%. By the end of 2024, Master Kong's new series of AI smart refrigerators accounted for 59.77% of the total, with plans to achieve 100% coverage by 2030. In 2024, all of Master Kong's new series of AI smart refrigerators were upgraded to Level 1 energy efficiency, reducing power consumption by a further 38% based on the existing level. New models planned for launch in 2025 will reduce energy consumption by more than 10% based on 2024 levels.

　　Master Kong also customizes easily recyclable, label-free bottled water for customers based on marine scenarios. Through "easily recyclable and reusable label-free product design," "plastic-free ocean" logo printing, and product concessions as rewards for fishermen returning empty beverage bottles, it provides customized solutions for marine scenarios and contributes to marine ecological governance projects.

　　During the Shanghai Carbon Expo, the "Master Kong is Here" video account host also appeared at the green consumption exhibition area, sparking a wave of enthusiasm. The "Master Kong is Here" video account creatively produced humorous short videos such as "Counterattack: A Journey Through the ESG of the Empress" and AI anchor news reports, integrating ESG knowledge into humorous stories that blend ancient and modern elements, making ESG more "approachable."

　　Previously, the Shanghai Municipal Commission of Economy and Informatization announced the list of "Green and Low-Carbon Partners" for the 2025 Shanghai Energy Conservation Publicity Week, and Master Kong was once again awarded the title of "Green and Low-Carbon Partner" by the Shanghai Municipal Energy Conservation Publicity Week Organizing Committee Office. The Shanghai Energy Conservation Publicity Week is a public welfare publicity event jointly organized by 17 commissions and offices of the Shanghai Municipal Commission of Economy and Informatization, etc. It is of great significance for promoting the development of green and low-carbon industries in Shanghai, promoting the formation of a green and low-carbon production and lifestyle throughout society, and enhancing citizens' awareness of resources, energy conservation, and the environment. The Shanghai Energy Conservation Association, as the organizer of the Carbon Expo and Energy Conservation Publicity Week, set up a green consumption exhibition area during this expo.

　　Master Kong was also invited to participate in the "Green Leadership, Building Competitiveness—2025 Shanghai Carbon Expo Green Going Global Parallel Forum" hosted by the Shanghai Municipal Commission of International Trade Promotion. Zhou Zeye, head of R&D and regulations at Master Kong Beverages, shared how to create green value and explore international markets at a time when the concept of green consumption is becoming increasingly popular. Relevant personnel from Master Kong stated that "low-carbon products are designed." During product design, unit energy consumption and product production structure can be optimized through product improvement and internal reforms to reduce carbon emissions. Master Kong currently exports products to nearly 30 countries/regions and is gradually improving its technological reserves to meet the opportunities and challenges of going global.

　　Master Kong adheres to long-term thinking and has put forward the sustainable development concept of "Evergreen Home, Health is Wealth." It defines food safety and sustainable development as non-competitive areas, integrating low-carbon concepts into every link of its production and sales system, and actively exchanging and sharing achievements with upstream and downstream and industry partners to drive the industry and industrial chain towards "green." Master Kong hopes to become a platform and bridge for Shanghai and the whole country in the application, transformation, and innovation of new carbon reduction technologies, promoting the industry's progress towards carbon neutrality while meeting consumer needs.