From Guizhou to the world - Ciningji C+ makes its debut at the Guizhou prickly pear industry event

　　Wanglaoji Official Weibo 2025.06.16

　　In the vibrant summer of June, the prickly pear flowers bloom in the mountains and fields of Guizhou. Simultaneously, a prickly pear industry event connecting Guizhou and Guangdong, and linking to the world, grandly opened in Guangzhou. On June 15th, the "From Guizhou to the World" - 2025 Guizhou Prickly Pear Industry Integration to Promote Consumption Upgrade Conference was held in Guangzhou.

　　Representatives from Guangzhou's relevant departments, research institutions, and enterprises, relevant departments from Guizhou Province, and over 300 guests from prickly pear enterprises, procurement channels, and investment institutions gathered together to discuss new opportunities for the development of the prickly pear industry, focusing on industrial upgrading, industrial integration, and investment attraction.

　　This event was jointly organized by the Guizhou Provincial People's Government Office in Guangzhou, the Guangzhou Municipal Cooperation Office, the Guizhou Provincial Department of Industry and Information Technology, and Guangzhou Wanglaoji Greater Health Industry Co., Ltd. Cheng Hongjin, member of the Party Committee and vice general manager of Guangyao Group, and Ye Jizeng, vice general manager of Guangzhou Wanglaoji Greater Health Industry Co., Ltd., attended the event.

　　On that day, 25 booths were set up at the event site to showcase a full range of prickly pear products. The "Cilinji" series of products made their appearance and won unanimous praise from the guests. A procurement representative said: "Cilinji's sweet and sour taste is just right, meeting the tastes of contemporary consumers. The product packaging is fashionable and can truly change the public's perception of prickly pear drinks."

　　Today, Cilinji has won the favor of consumers nationwide and even worldwide. The outstanding performance of Cilinji clearly conveys an industry signal—Guizhou prickly pear has broken through geographical limitations, opening up market awareness and gaining recognition from consumers nationwide thanks to its unique natural high vitamin C and SOD content and other health benefits. Behind this is the systematic achievements of Wanglaoji's years of deep cultivation of the entire prickly pear industry chain and the construction of comprehensive advantages.

　　 Innovation Drives Wanglaoji to Help Prickly Pear Go Nationwide

　　Cheng Hongjin shared at the event how Guangyao Group, through the creation of the "Cilinji" brand, has explored a sustainable development path for the transformation of the value of characteristic resources, helping Guizhou build a 10-billion-yuan fashionable ecological prickly pear industry.

　　1. Leverage Resource Advantages and Integrate the Upstream and Downstream Industry Chain

　　Actively explore the collaborative model of "Guangdong enterprises + Guizhou resources", "Guangdong headquarters + Guizhou base", and "Guangdong R&D + Guizhou manufacturing", and cooperate with local enterprises to build a modern production base capable of producing millions of cans of products daily.

　　2. Develop a Product Matrix and Create Diverse Consumption Scenarios for Prickly Pear

　　We have successively developed more than 20 products, including Cilinji C+, Cilinji refined prickly pear juice, and Cilinji electrolyte drinks, expanding the consumption scenarios for prickly pear.

　　3. Focus on Scientific Research and Innovation to Create New Productivity for Prickly Pear

　　We have joined forces with scientific research teams including Academician Zhong Nanshan to conduct in-depth research on the nutritional and health benefits of prickly pear, opening up new market space for the industry.

　　4. Shape Consumer Perception and Trigger a Wave of Healthy Prickly Pear Consumption

　　We have carried out multi-format marketing online and offline, creating the image of "the Guizhou star drink that celebrities are drinking." We have integrated Guizhou's characteristic cultural tourism and reached strategic cooperation with phenomenal sporting events such as "Guizhou Village Super", successfully bringing Cilinji into the view of consumers nationwide.

　　 Benefitting Farmers and Promoting Rural Revitalization

　　As prickly pear goes nationwide, the enrichment brought about by industrial upgrading is heading towards the countryside of Guizhou. Since 2019, Wanglaoji has continuously developed Cilinji into a leading brand for rural revitalization, driving the development of the Guizhou prickly pear industry into a 10-billion-yuan characteristic industry. Currently, the planting area of Guizhou prickly pear has exceeded 2.1 million mu, benefiting 230,000 households, with an average increase in income exceeding 8,000 yuan per household, and the number of large-scale enterprises has increased by over 338% compared to 2018. In 2023, the comprehensive output value of Guizhou prickly pear reached 18 billion yuan, becoming a 10-billion-yuan characteristic industry. Guangyao Group and Wanglaoji have also received numerous honors, including "National Advanced Collective in Poverty Alleviation and Relief" and "Guizhou Provincial Advanced Collective in Poverty Alleviation and Relief."

　　From Guizhou to the world, Cilinji is now carrying Guizhou's ecological gifts and technological innovation to a wider world stage. Ye Jizeng said: "Cilinji not only represents a healthy beverage choice but also represents the unlimited possibilities of local industrial upgrading and rural revitalization. In the future, we will continue to cultivate the "Cilinji" brand by promoting the coordinated development of upstream and downstream enterprises in the prickly pear industry chain, carrying out diversified marketing activities, developing emerging markets, and deepening digital empowerment, helping the Guizhou prickly pear industry reach a higher level."

(Reprinted from the China Beverage Industry Association)